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Mens sana in corpore sano. “Techno-Tourism”: the new frontier of tourism in Sardinia is called TMW

18 Dicembre 2012 | By

Research and technology applied to tourism. It starts from Alghero, in Sardinia, the innovative project TMW, acronym for Technological Multisport Week, experience in active tourism supported by advanced technologies.
The project was born from the cooperation between the sardinian society ArchiMete Ltd., headquartered in Tramariglio (Alghero – Capo Caccia) and specialized in active tourism and, Area 3 – A Human Motion Lab and Aqvatech Engineering, companies both operating in the Science and Technology Park of “Porto Conte Ricerche”, within the wonderful natural environment of Capo Caccia.
Tourism has potential for sustaining development of Sardinia and Italy, but is going through a difficult time due to the international economic crisis. That’s why ArchiMete, Area 3 and Aqvatech studied and launched TMW, multisport original and innovative week. The idea is to link the practice of sports to a unique environment: the area of Alghero, the land Park of Porto Conte and the Marine Protected Area of Capo Caccia and Isola Piana. Everything with the support of science, technology and training of the companies located in the prestigious Science and Technology Park of Porto Conte Ricerche.
In this way tourists have the opportunity to live environment and nature through the practice of activities such as diving, snorkeling, trekking, kayaking, mountain biking and horseback riding.


The added value of TMW is the possibility to make a check-up of physical qualities (such as strength, balance, body composition, etc..) during functional assessment performed by Area 3. The same model used by the athletes of Dinamo-Bank of Sardinia Sassari, team that plays in the Italian Basketball LegaUno. TMW session is preceded by a training course involving aspects of security, which are essential to deal in the best way the different activities. Diving and watersports are supported with the experience of Aqvatech Engineering, leader company in products for swimming, diving and water polo. A new innovative system has been used last August, at the London Olympics at the London Aquatics Centre
The TMW, of course, is designed primarily as a funny, friendly and stimulating holiday. The goal is to intercept new styles and needs of evasion, appreciated by the large audience of tourists thanks to a solid education and culture. All people that is looking for a period of active relaxation and dynamic hints.
The project TMW also allows to boost research and scientific training, encouraging new applications.
In this direction is the meeting “Smart Tourism: the ICT Network of Porto Conte Ricerche for tourism in Sardinia” planned for the 19th december from 9,30 am in the Hall of Neptune at Porto Conte Ricerche. The aim is to put in contact the world of tourism with ICT and smart technologies, just to offer innovative products and services and attract more visitors.
Tourism in Sardinia: the future is just on a “click”!

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ideazione e progettazione grafica di:

Alessio Tavoletti

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Simone Volpini